Karen Saliba is a psychoanalyst who has worked in private practice for the past 30 years. Her primary focus has been working with adults who are experiencing difficulty managing their own emotions or coping with their current relationships. While she had an established practice, Karen wanted to create an online presence as a marketing tool and update her logo and print materials.

Karen’s site immediately draws you in with a serene image and inspirational quote and then gets down to business describing her approach to therapy.  A muted color palette, minimalist images and simple layout were used to guide the visitor to her credentials and specialties while conveying a sense of openness.  The logo was designed to represent Karen’s practice without being overly feminine.